Digital Deepak Internship Program Honest Review

My Learnings From The Digital Deepak Internship Program

• Week 1 (Success Mindset) – We did not start with digital marketing from day one, but we were introduced to something very basic yet very powerful, positive thinking and a success mindset. One of the tasks in the assignment was to write an article on an ideal 2.0 version of yourself (like where would you like to be in the next 5-7 years), this task helped us to get some clarity with regards to our goals in life and start working to achieve that goal from today. Another task in this assignment was to find out our personality type using an online personality test, and those interns who had similar personality types were brought together in one WhatsApp / telegram group. This was another masterstroke as we got to interact and make connections with many like-minded people.

• Week 2 (Law of Marketing) – The week 2 lesson focused on various concepts including marketing, communication, economics, traditional vs digital marketing, integrated digital marketing and much more. The assignment task for this week was to write a 1000 words article on what we learned from that week’s video and publish it on any online platform such as Medium or LinkedIn. This task helped us to get started with one of the most important modules of digital marketing, which is content writing. Many interns probably wrote a 1000 words article for the first time in their lives, including me. Here’s the link to my article.

• Week 3 (Discovering your profitable niche) – The week 3 lesson focused on one of the most difficult aspects for any digital marketer – Niche Selection. Selecting one niche to focus on when you have multiple interest areas is a tough job. However, Deepak came up with an awesome formula to help us get some clarity as to what niche we should select. The assignment worksheet contained a list of open ended questions regarding our passion, talent and market needs.

• Week 4 (Creating your WordPress blog) – The 4th-week lesson focused on building our personal blog/website. Because having a personal blog/website is more important for a digital marketer than a resume, it is proof that they can do digital marketing (not just know digital marketing). Various steps are needed to set up a blog/website on WordPress from domain name selection to hosting provider decision to selecting a suitable theme for the blog/website, everything was covered in this week’s lesson. 

• Week 5 (Becoming the King of Content) – The week 5 lesson focused completely on content, different types of content, content creation, distribution and more. One of the assignment tasks for this week was to create video content on any topic related to our niche. This was challenging and pushed many interns to get out of their comfort zone and face the camera. Thanks to the Internship, this task led to the creation of my first ever YouTube channel – DigiDesai Digital Marketing, something I was procrastinating for a long time. 

• Week 6 (Social Media and Networking Mastery) – This week’s lesson focused on building our own tribe along with the effective use of social media and how entirely depending on social media is not favorable. The assignment for this week further pushed us out of our comfort zone as we had to conduct a live webinar using Zoom on any topic in our niche with a minimum of 3 participants in the meeting. 

• Week 7 (Lead Generation) – This week’s lesson emphasized on email marketing, lead magnets, B2B and B2C lead generation. Email marketing tools such as MailChimp and Convertkit were used for creating landing pages and email broadcasting. One of the tasks in the assignment was to create a landing page with a lead magnet to attract B2C leads. Here is the landing page with a lead magnet I created as a part of the assignment from which I got more than 25 leads.

• Week 8 (Mastering Facebook Ads) – The week 8 lesson focused on advertising on Facebook and Instagram, creating ads that convert, creating custom audiences for your ad and tracking your blog/website audience using the Facebook pixel. We were given a task to run 2 ads on Facebook:

1. Traffic Ad to my Blog / Website.
2. Conversion Optimized Ad to the landing page created in the week 7 assignment.

• Week 9 (Mastering Google Ads) – This week’s lesson focused on paid advertising on Google. We created and set up our Google Ads account. The assignment tasks for this week were to create ads on Google through these campaign types: Search, Display and Video campaigns.

• Week 10 (Search Engine Optimization – SEO) – The week 10 lesson focused on SEO and its components. The assignment task for this week was to write an SEO optimized article of more than 1000 words on any topic focusing on a set of keywords, and the article you are reading right now is that article. I am sure you landed here after searching for something like ‘Digital Deepak Internship Review’ or ‘Digital Deepak Internship Program Review’ on Google. This is what this internship is all about – immediate implementation after learning. 

• Week 11 (Deep Marketing Automation) – Week 11 focused on automating the process of generating leads and communicating with each lead in a personalized way. Many new tools were introduced and used in this week’s assignment such as Typeform, ConvertKit, Zapier, and Instamojo. We executed an email marketing campaign with personalized emails (based on lead data) to leads using conditional content tags so that a personal touch is added to each and every email.

• Week 12 (The Natural Sales Method) – The final week before the bonus weeks began, was on the most important skill every marketer should possess – Selling. The lesson taught us how to convert warm leads with the power of influence and persuasion. The assignment for this week was challenging as well as exciting. We were asked to make real sales calls to our prospective buyers by asking them to book a Free call with us through Calendly (A tool used for booking appointments for one-to-one interaction).